Mommy, Where Do Customers Come From? - Hardcover

Bailin, Larry

3.6

5 ratings by Goodreads

9780978918231: Mommy, Where Do Customers Come From?

Hardcover

ISBN 10: 0978918231 ISBN 13: 9780978918231

Publisher: Larstan Publishing, 2007

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Today's connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin's popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written in a witty, shoot-from-the-hip style, and featuring chapters like Mommy, Someone's at the Door and Mommy, I Think They're Talking About Me, the book describes how to best utilize today's marketing vehicles from email and websites to more current tools such as blogs and Podcasts.

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Review:

"Mommy, where Do Customers Come From? is full of great insights you can use immediately. Hard hitting book on a great topic that will help you produce real results." -- Brian Tracy "Author of "The Psychology of Selling""

"Larry wants you to succeed--you can feel it on every page here--and if you read every page here, you will be well on your way." -- Harry Beckwith "Author of "Selling the Invisible""

"Larry Bailin explains interactive marketing in a way that is accessible to everyone. We are all time poor. Nevertheless, if all you read is the "I'm Stuck" chapter and avoid some of the pitfalls business owners fall into you will get great returns on your investment." -- Jeffrey Eisenberg "Author of the #1 Wall Street Journal & NY Times best-sellers "Waiting For Your Cat to Bark?" & "Call to Action""

"What I don't know about his subject could fill a dozen books, but the very best is this one. We've found it extremely valuable in planning and growing our business." -- Christine Clifford Beckwith "Author of "You, Inc. The Art of Selling Yourself""

"I have been marketing my seminars for 10 years on the internet and Mommy, Where Do Customers Come From? has valuable information I'll use to get through the next 10. Whatever Larry is doing, he is doing it right and it is revealed in this book!" -- Ron White "Creator of the world famous "Memory in a Month" program"

"In today's competitive marketplace, managing "consumer" relationships is critical to a company's profitability and long term success. This was a major weakness for us. "Mommy Where Do Customers" helped us realize that we needed to rethink our online strategy to build relationships with our customers and not just increased web traffic to our site." -- Donald Townsend "Director Trade Marketing, Sara Lee HBC"

About the Author:

Larry Bailin is considered one of the foremost authorities on the subject of Internet Marketing. His book is being dubbed, �an instant classic�, as it rocketed to number 3 on the bestsellers list on the first day of its release. Larry has been a featured speaker for Microsoft, UPS, Bath Fitter, Health South, The Direct Marketing Association, and many other prominent organizations. He has been featured in numerous publications such as CNN Money, Fortune Small Business, Entrepreneur, DM News, Realtor Magazine, and The Street. In 2007 Larry was named one of New Jersey�s top Forty Under 40 in business and was called, �one of the top minds in the business� by Yahoo!�s marketing team.

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