Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers - Softcover

Bailin, Larry

Softcover

ISBN 10: 1600377041 ISBN 13: 9781600377044

Publisher: Morgan James Publishing, 2009

Synopsis

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size?
Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book.
Helping businesses decipher and deal with this changing online landscape and its effects on the ever changing customer is the purpose of this book. Allowing a business of any size, location or type to not only understand when something needs to be done, but what that something is and what the outcome should be.
Mommy, Where Do Customers Come From? puts the business back in control of the message that is in front of its customers. Empowering readers to take action by taking an active role in the understanding and execution of their visible details. In this book, we strip away the nonsense from the common sense to uncover connective marketing messages that allow businesses to create what they really need the most sales.

About this title

Review:

"Mommy, where Do Customers Come From? is full of great insights you can use immediately. Hard hitting book on a great topic that will help you produce real results."
Brian Tracy, author of "The Psychology of Selling"

"Larry wants you to succeed--you can feel it on every page here--and if you read every page here, you will be well on your way."  
Harry Beckwith, author of "Selling the Invisible"

About the Author:

Larry is considered one of the foremost authorities on the subject of Internet marketing. His book is being dubbed, ""an instant classic,"" as it rocketed to number 3 on the bestsellers list on the first day of its release.

Larry has been a featured speaker for Microsoft, UPS, Bath Fitter, HealthSouth, The Direct Marketing Association, and many other prominent organizations.

He has been featured in numerous publications such as CNN Money, Fortune Small Business, Entrepreneur, DM News, Realtor Magazine,

and The Street.

In 2007 Larry was named one of New Jersey's top Forty Under 40 in business and was called, ""one of the top minds in the business"" by

Yahoo!'s marketing team.

About this edition

• Publisher: Morgan James Publishing
• Publication date: 2009
• ISBN 10: 1600377041
• ISBN 13: 9781600377044
• Binding: Paperback
• Number of pages: 176