Develop Your Pr Skills: 51 (Creating Success, 51) - Softcover

Richardson, Neil

Softcover

ISBN 10: 0749459700 ISBN 13: 9780749459703

Publisher: Kogan page, 2010

Synopsis

A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more.

About this title

Book Description:

Covers the fundamental issues in PR as well as new and evolving areas such as the role of ethics and social online communications

Includes international case studies and examples

Essential read for anyone wishing to enter the PR profession, set up their own business or develop their current knowledge further within an existing company

About the Author:

Neil Richardson and Lucy Laville, currently teach PR and relations and marketing at Leeds Business School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson has written Develop Your Marketing Skills, A Quick Start Guide to Mobile Marketing and co-authored A Quick Start Guide to Social Media Marketing, also in the Creating Success series.

About this edition

• Publisher: Kogan page
• Publication date: 2010
• ISBN 10: 0749459700
• ISBN 13: 9780749459703
• Binding: Paperback
• Edition number: 1
• Number of pages: 176