Develop Your PR Skills (Creating Success) - Softcover
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Book Description:
Covers the fundamental issues in PR as well as new and evolving areas such as the role of ethics and social online communications
Includes international case studies and examples
Essential read for anyone wishing to enter the PR profession, set up their own business or develop their current knowledge further within an existing company
About the Author:
Includes international case studies and examples
Essential read for anyone wishing to enter the PR profession, set up their own business or develop their current knowledge further within an existing company
Neil Richardson and Lucy Laville, currently teach PR and relations and marketing at Leeds Business
School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson is also the author of Develop Your Marketing Skills, A Quick Start to Mobile Marketing and is the co-author of A Quick Start to Social Media Marketing.
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2010
- ISBN 10 0749460458
- ISBN 13 9780749460457
- BindingPaperback
- Edition number1
- Number of pages176
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