Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales - Softcover

Gallagher, Bill; Etc.; Levinson, Jay; Wilson, Orvel Ray

Softcover

ISBN 10: 0395578205 ISBN 13: 9780395578209

Publisher: Houghton Mifflin (Trade), 1992

Synopsis

Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

About this title

About the Author:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

About this edition

• Publisher: Houghton Mifflin (Trade)
• Publication date: 1992
• ISBN 10: 0395578205
• ISBN 13: 9780395578209
• Binding: Paperback
• Number of pages: 288