Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales - Hardcover

Gallagher, Bill; Wilson, Orvel Ray; Levinson, Jay Conrad

Hardcover

ISBN 10: 0544310578 ISBN 13: 9780544310575

Publisher: Houghton Mifflin, 1992

Synopsis

Like the extremely successful Guerrilla Marketing and Guerrilla Marketing Attack, this latest addition to the series is written in the traditional "guerrilla" style, presenting unconventional and unusual ideas that are accessible and exciting for salespeople at every level.

About this title

Synopsis:

Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. "Mindmaps" are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

About the Author:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

About this edition

• Publisher: Houghton Mifflin
• Publication date: 1992
• ISBN 10: 0544310578
• ISBN 13: 9780544310575
• Binding: Hardcover
• Number of pages: 224