Business Marketing Management: B2B, International Edition - Softcover
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
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" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."
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- PublisherSouth Western College
- Publication date2009
- ISBN 10 0324581637
- ISBN 13 9780324581638
- BindingPaperback
- Number of pages688
- Rating
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Business Marketing Management: B2B, International Edition
Published by
South Western College
(2009)
ISBN 10: 0324581637
ISBN 13: 9780324581638
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006783640
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Business Marketing Management: B2B
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Quelques passages surlignés ou soulignés. Edition 2010. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Soiling on the side. Some highlighted or underlined passages. Edition 2010. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-222-771
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Business Marketing Management
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00324581637-G
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Business Marketing Management : B2B, International Edition
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ISBN 13: 9780324581638
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Book Description Condition: Good. International ed. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP96900886
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Business Marketing Management: B2b, International Edition
Published by
South Western College
(2009)
ISBN 10: 0324581637
ISBN 13: 9780324581638
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780324581638. Seller Inventory # 8535150
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Business Marketing Management: B2B
Published by
South Western College
(2010)
ISBN 10: 0324581637
ISBN 13: 9780324581638
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780324581638. Seller Inventory # 8542467
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Business Marketing Management: B2B
Published by
South Western College
(2010)
ISBN 10: 0324581637
ISBN 13: 9780324581638
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780324581638. Seller Inventory # 9380956
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Business Marketing Management: B2B
Published by
South-Western
(2009)
ISBN 10: 0324581637
ISBN 13: 9780324581638
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780324581638. Seller Inventory # 9550848
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Business Marketing Management: B2B
Published by
South-Western
(2009)
ISBN 10: 0324581637
ISBN 13: 9780324581638
Used
Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780324581638. Seller Inventory # 9550840
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Business Marketing Management: B2B
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South-Western, Div of Thomson Learning
(2009)
ISBN 10: 0324581637
ISBN 13: 9780324581638
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0324581637I3N00
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