Business Marketing Management: A Strategic View of Industrial and Organizational Markets - Hardcover
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
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Review:
" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."
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- PublisherSouth-Western
- Publication date2003
- ISBN 10 0324190433
- ISBN 13 9780324190434
- BindingHardcover
- Number of pages730
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Published by
South-Western College Pub
(2003)
ISBN 10: 0324190433
ISBN 13: 9780324190434
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
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Business Marketing Management A Strategic View of Industrial and Organizational Markets
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Business Marketing Management A Strategic View of Industrial and Organizational Markets
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South-Western College Pub
(2003)
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ISBN 13: 9780324190434
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Business Marketing Management
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(2003)
ISBN 10: 0324190433
ISBN 13: 9780324190434
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Published by
South-Western College Pub
(2003)
ISBN 10: 0324190433
ISBN 13: 9780324190434
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Hardcover
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Business Marketing Management
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Thomson Learning
(2003)
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ISBN 13: 9780324190434
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