Selling Big: Growing Your Business within Large Companies - Hardcover
Synopsis
Showcasing the Client Alignment® process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients.
The best business results are products of a company's successful utilization of a well-planned system. Developed over the course of 24 years of testing and refining, Selling Big: Growing Your Business within Large Companies details just such an approach to creating and growing business within large companies. The Client Alignment® process is a highly specific, entirely proven method for improving business development skills, an approach that is so clear and succinct anyone seeking to successfully develop business with large companies can benefit.
The process is organized around the four stages of business development—lead generation, prospect generation, client generation, and loyal client generation—describing in detail the activities needed at each stage. Specifically, the book explains how to plan time effectively, run account teams, and find business opportunities, as well as how to align with the needs and desires of clients from all perspectives including sales, marketing, service, operations, and senior management. The bottom line? The difference between good and great starts right here.
"synopsis" may belong to another edition of this title.
About the Author
Michael Raquet is the founder of ClientAlignment Inc., providing consulting, training, and coaching to companies looking to successfully develop their business by aligning with their clients.
"About this title" may belong to another edition of this title.
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Selling Big (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 2010
ISBN 10: 0313380007
ISBN 13: 9780313380006
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Hardcover. Condition: new. Hardcover. Showcasing the Client Alignment process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients.The best business results are products of a company's successful utilization of a well-planned system. Developed over the course of 24 years of testing and refining, Selling Big: Growing Your Business within Large Companies details just such an approach to creating and growing business within large companies. The Client Alignment process is a highly specific, entirely proven method for improving business development skills, an approach that is so clear and succinct anyone seeking to successfully develop business with large companies can benefit.The process is organized around the four stages of business developmentlead generation, prospect generation, client generation, and loyal client generationdescribing in detail the activities needed at each stage. Specifically, the book explains how to plan time effectively, run account teams, and find business opportunities, as well as how to align with the needs and desires of clients from all perspectives including sales, marketing, service, operations, and senior management. The bottom line? The difference between good and great starts right here. Showcasing the Client Alignment(R) process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780313380006
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Selling Big
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