Strategic Marketing - Softcover
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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- PublisherPearson
- Publication date2011
- ISBN 10 0136028047
- ISBN 13 9780136028048
- BindingPaperback
- Edition number1
- Number of pages408
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Strategic Marketing
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Strategic Marketing
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Strategic Marketing
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Pearson College Div
(2011)
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ISBN 13: 9780136028048
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