Strategic Marketing - Softcover
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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- PublisherGood Dog Publishing
- Publication date2014
- ISBN 10 099054270X
- ISBN 13 9780990542704
- BindingPaperback
- Edition number1
- Number of pages412
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Strategic Marketing by Mooradian PhD, Prof Todd A, Matzler PhD, Prof Kurt, Ring PhD, Prof Lawrence J [Paperback ]
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