For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses.
Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.From the Back Cover:
Third European Enhanced Media Edition
New and exclusive to this Enhanced Media Edition:
Follow these three steps to get the most out of this Enhanced Media Edition:
- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses
- Enhance your revision with the interactive e-study guide
- Use the online Glossary and Flashcards to check and test your understanding of the key terms
- And much more!
"About this title" may belong to another edition of this title.
Book Description Prentice Hall Canada, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130890596