Data Broadcasting: Understanding the ATSC Data Broadcast Standard (Video/Audio)

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9780071375900: Data Broadcasting: Understanding the ATSC Data Broadcast Standard (Video/Audio)

Data broadcasting is set to transform the digital television (DTV) revolution from a video/audio phenomenon to broadband data delivery system. Convergence is here as broadcasters will now be able to beam high bandwidth data along with their traditional programming, creating a new generation of set-top boxes, hand-held devices, and PC add-in cards to handle both data and streaming video. The ATSC data broadcast standard is the document that will make all this possible. Due to be published on 1 October 2000, the standard defines the common mechanisms by which data will be carried over the DTV airwaves to these emerging devices. The standard itself is extremely complex. This volume details and explains the ATSC data broadcast standard for carrying any type of data over the MPEG-2 data transport mechanisms. It addresses the issues of why and why not the standard was implemented in particular ways and provides a wealth of insight on implementation pitfalls to be avoided in service rollout. The book covers both stand alone data-injection and data injection associated with video and audio programmes, and focuses throughout on the optimal ways to carry many different types of data. It also deals with service creation and rollout issues faced by station engineers and station managers.

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"I think this is a fantastic project. If this book could be ready in time for NAB next year, it would be a home-run. It is quite possible that NAB would buy into it too. I see no downside from this project for DTV 3e, which covers data broadcasting but only in a small way; I would not expect to lose any sales of DTV 3e to a data boradcasting book. I urge you to move forward with this project." Jerry Whitaker, Series Advisor

From the Back Cover:


Make sure your system works out of the gate'and get out of the gate faster'with this first guide to the new ATSC standard, from four of its lead writers


The ATSC Data Broadcast Standard provides the means to transform digital TV signals from plain vanilla audio/video to 57-flavor broadband digital data delivery, opening a universe of device and service possibilities. This book tells you how'and how not'to perform this miracle and implement these marvels. Just as importantly, it tells you why to do it in certain ways.

Complex standards such as the new ATSC A/90 confuse as often as they clarify. But this guide from lead writers of the ATSC Data Broadcast Standard can help you avoid head-banging and stumbles by explaining the ins, outs, ups, downs, whys, and wherefores of the standard's provisions. When you understand why the standard was written the way it was, the correct steps in implementation make a lot more sense and seem less complex.

Written by key creators of the standard'from IBM Research, SkyStream Networks, Intel Corporation, and others'Data Broadcasting can help you:

-Understand the concepts behind standard provisions for carrying any type of data over MPEG-2 data transport mechanisms

-Comprehend the MPEG-2 Systems standard, the foundation for all DTV data carriage

-Implement the standard in real-world service creation and rollouts with roadmap in hand

-Enable a new generation of set-top boxes, hand-held devices, and PC add-in cards for handling both data and streaming video

-Configure stand-alone data injection and data injection associated with video and audio programs

-Define the optimal transmittal method for any type of data

-Resolve system architecture, receiver-reference design, data categorization, and encapsulation questions

-Solve announcement, discovery, and binding mechanisms problems

-Avoid implementation pitfalls with encapsulation examples, illustrated layering, and buffer models

-Necessary for both emission and receiver design engineers

'A home-run.'
Jerry Whitaker, author of DTV, Second Edition

Aimed at engineers, technicians, and managers in TV, video, broadcast, telecom, and networking, this book closes the gap between broadcast and data communications. It's the first in-depth look at practical applications of a standard that's going to change the entire broadcast industry in a heartbeat. It is, in short, essential.

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Chernock, Richard; etc.; Mick, John R.; Crinon, Regis J.; Dolan, Michael A.
Published by McGraw-Hill Professional (2001)
ISBN 10: 0071375902 ISBN 13: 9780071375900
New Hardcover Quantity Available: 1

Book Description McGraw-Hill Professional, 2001. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071375902

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