International Marketing: Strategic Approach to World Markets - Softcover
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
"synopsis" may belong to another edition of this title.
Synopsis:
This revised and updated text starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient of the mix is studied in the light of the fundamental question of how far it could be standardized internationally or in a research-based cluster of countries.
"About this title" may belong to another edition of this title.
- PublisherAllen & Unwin
- Publication date1977
- ISBN 10 004658224X
- ISBN 13 9780046582241
- BindingPaperback
- Number of pages312
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International Marketing: Strategic Approach to World Markets
Published by
Allen & Unwin
(1977)
ISBN 10: 004658224X
ISBN 13: 9780046582241
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Hardcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:004658224X. Seller Inventory # 8432654
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International Marketing: Strategic Approach to World Markets
Published by
Allen & Unwin
(1977)
ISBN 10: 004658224X
ISBN 13: 9780046582241
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Taschenbuch
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Book Description Taschenbuch. Condition: Gut. 312 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 323885
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International Marketing: Strategic Approach to World Markets
Published by
Allen & Unwin
(1977)
ISBN 10: 004658224X
ISBN 13: 9780046582241
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Softcover
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Book Description Condition: Good. 1977. Paperback. 8vo. Good copy. . . . . Seller Inventory # KEX0275393
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International Marketing: Strategic Approach to World Markets
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Book Description Condition: Good. 1977. Paperback. 8vo. Good copy. . . . . Books ship from the US and Ireland. Seller Inventory # KEX0275393
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International Marketing: Strategic Approach to World Markets
Published by
Allen & Unwin 13.01.1977.
(1977)
ISBN 10: 004658224X
ISBN 13: 9780046582241
Used
Taschenbuch
Quantity: 1
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Book Description Taschenbuch. Condition: Gut. 312 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 333433
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