International Marketing: Strategic Approach to World Markets - Softcover
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
"synopsis" may belong to another edition of this title.
Synopsis:
This revised and updated text starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient of the mix is studied in the light of the fundamental question of how far it could be standardized internationally or in a research-based cluster of countries.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1982
- ISBN 10 0415104424
- ISBN 13 9780415104425
- BindingPaperback
- Edition number3
- Number of pages312
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International Marketing: Strategic Approach to World Markets
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Book Description Paperback. Condition: Very Good. International Marketing: Strategic Approach to World Markets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415104425
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International Marketing: Strategic Approach to World Markets
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415104425
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415104425. Seller Inventory # 9621732
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