Business Marketing Management: A Strategic View of Industrial and Organizational Markets - Softcover
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies
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- PublisherThomson Learning
- Publication date1994
- ISBN 10 0030949181
- ISBN 13 9780030949180
- BindingPaperback
- Edition number5
- Number of pages760
- Rating
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Published by
Thomson Learning
(1994)
ISBN 10: 0030949181
ISBN 13: 9780030949180
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paperback
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Book Description paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_369468779
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Business Marketing Management
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Dryden Press
(1997)
ISBN 10: 0030949181
ISBN 13: 9780030949180
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Hardcover
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Book Description Hard cover. 5th ed. Sewn binding. Cloth over boards. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. BB 58 Very good in very good dust jacket. Seller Inventory # Alibris.0038614
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Published by
Thomson Learning
(1994)
ISBN 10: 0030949181
ISBN 13: 9780030949180
Used
Softcover
Quantity: 1
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Rating
Book Description Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Stains on the edge. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-272-943
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