Business Marketing Management: A Strategic View of Industrial and Organizational Markets - Softcover

Hutt, Michael D.; Speh, Thomas W.

Softcover

ISBN 10: 0030753848 ISBN 13: 9780030753848

Publisher: Thomson Learning, 1991

Synopsis

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

About this title

Review:

" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."

About this edition

• Publisher: Thomson Learning
• Publication date: 1991
• ISBN 10: 0030753848
• ISBN 13: 9780030753848
• Binding: Paperback
• Edition number: 4
• Number of pages: 760