Synopsis:
Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.
About the Author:
Yvon Prehn is the founder, director, and primary content creator of a training site for church communicators, www.effectivechurchcom.com, which provides practical training in print and digital communications to help churches fulfill the Great Commission. Yvon has worked in communication ministry for over twenty-five years. She was a freelance newspaper reporter and religion writer for the Colorado Springs Sun. When desktop publishing was first invented, Yvon was a top-rated, national trainer in desktop publishing for Padgett/Thompson, the nation's largest one-day seminar company. She worked as a communications consultant and trainer for many of the ministries headquartered in Colorado Springs. For fourteen years she traveled all over North America teaching seminars on church communications to thousands of church communicators. Currently, Yvon is creating articles, videos, blogs, and other training materials for www.effectivechurchcom.com in addition to writing books and articles to educate, equip, and inspire church communicators. Yvon and her husband, Paul, live in Ventura, California.
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