新募捐的本质:新理念、新方法、新募捐

 
9787513035637: 新募捐的本质:新理念、新方法、新募捐
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本书根据市场化环境下慈善组织开展募捐活动的特点,提出了一套募捐活动监管规则。在市场化环境下,慈善组织的募捐活动已经越来越类同于经济领域的市场经营行为。对于这些行为,已有的监管体系已经无法满足现实的需求了,比如在面对金华某机构的高调的市场经营形式的募捐活动中,政府的监管基本缺位。本书面对这种情况,借鉴英美国家的相关经验,提出了一套独有的募捐管理规则,包括品牌注册、项目备案、募捐管理、公益诉讼、银行托管等。

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CHU YING
ISBN 10: 7513035636 ISBN 13: 9787513035637
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liu xing
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Book Description paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-7-1 Pages: 226 Publisher: Intellectual Property Publishing House book to carry out fund-raising activities in accordance with the characteristics of a market environment charity. a set of regulatory rules fundraiser. In a market environment. charity fundraisers have become increasingly similar to the behavior of the market operation in the economic field. For these acts. the existing regulatory system has been unable to meet the real needs. such as b. Seller Inventory # CY018620

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