Bottom-up Marketing-Help You Find Your Own Blue Ocean (Chinese Edition) - Softcover

Xu Nan

Softcover

ISBN 10: 711135446X ISBN 13: 9787111354468

Publisher: China Machine Press, 2011

Synopsis

Bottom-up marketing points out that marketing strategy should be bottom-up developed. That is to formulate marketing tactics first. Marketing tactics should dominate marketing strategy and it is tactics that penetrates the market rather than strategy. For this reason, marketing sales man must go to the frontline in person to formulate a set of competitive tactics. And then they should develop marketing tactics into a marketing strategy of consistency and cohesion through gethering all the resources. Bottom-up marketing has created a sales growth miracle of YONG's biogen(Wing of life). It also has created the glory of the YONG on the Nasdaq. Xu Nan, the successful practitioner of the theory of bottom-up marketing, the president of national marketing center of YONG, will reveal the secret of bottom-up marking to readers in person.

About this edition

• Publisher: China Machine Press
• Publication date: 2011
• ISBN 10: 711135446X
• ISBN 13: 9787111354468
• Binding: Paperback
• Number of pages: 166