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Quality Uncertainty and Perception: Information Asymmetry and Management of Quality Uncertainty and Quality Perception (Contributions to Management Science) - Softcover
It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece "The market for lemons: quality uncertainty and market mechanism", where he described quality uncertainty due to information asymmetry. It refers to the fact that a party in a transaction may have more information than the other. This is information asymmetry. If the seller has more information than the buyer about the product quality, he/she may sell it, as if it is a high-quality product. In reality, it could be a low-quality product. The buyer does not have the information regarding the quality of the offered product. The market condition that led to this transaction is quality uncertainty due to information asymmetry.
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The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality uncertainty and perception. Quality perception is identified as a multidisciplinary measure of business performance. The tools are developed to minimize quality uncertainty or to maximize quality perception. A few worksheets are provided for applying these theories to improve business performance.
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- PublisherPhysica
- Publication date2012
- ISBN 10 379082822X
- ISBN 13 9783790828221
- BindingPaperback
- Number of pages129
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Quality Uncertainty and Perception : Information Asymmetry and Management of Quality Uncertainty and Quality Perception
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Quality Uncertainty and Perception
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece 'The market for lemons: quality uncertainty and market mechanism', where he described quality uncertainty due to information asymmetry. It refers to the fact that a party in a transaction may have more information than the other. This is information asymmetry. If the seller has more information than the buyer about the product quality, he/she may sell it, as if it is a high-quality product. In reality, it could be a low-quality product. The buyer does not have the information regarding the quality of the offered product. The market condition that led to this transaction is quality uncertainty due to information asymmetry. 152 pp. Englisch. Seller Inventory # 9783790828221
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Quality Uncertainty and Perception: Information Asymmetry and Management of Quality Uncertainty and Quality Perception
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Book Description Paperback. Condition: Brand New. 2010 edition. 129 pages. 9.20x6.10x0.47 inches. In Stock. Seller Inventory # x-379082822X
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Quality Uncertainty and Perception
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. First book to apply reliability engineering techniques on management issues of quality uncertainty and perceptionUsing modern system dynamics techniques in marketing scienceIt has been observed that the studies of quality are pursued in various discipli. Seller Inventory # 5310919
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Quality Uncertainty and Perception : Information Asymmetry and Management of Quality Uncertainty and Quality Perception
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ISBN 10: 379082822X
ISBN 13: 9783790828221
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece 'The market for lemons: quality uncertainty and market mechanism', where he described quality uncertainty due to information asymmetry. It refers to the fact that a party in a transaction may have more information than the other. This is information asymmetry. If the seller has more information than the buyer about the product quality, he/she may sell it, as if it is a high-quality product. In reality, it could be a low-quality product. The buyer does not have the information regarding the quality of the offered product. The market condition that led to this transaction is quality uncertainty due to information asymmetry. Seller Inventory # 9783790828221
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