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Legacy, Sustainability and CSR at Mega Sport Events: An Analysis of the UEFA EURO 2008 in Switzerland (Event- und Impaktforschung) - Softcover

 
9783658064693: Legacy, Sustainability and CSR at Mega Sport Events: An Analysis of the UEFA EURO 2008 in Switzerland (Event- und Impaktforschung)
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The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.

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About the Author:
Pierre Lienhard, Executive Master in European Sport Governance (at the Political Studies Institute of Paris (Sciences Po), France; Sports Business Professional, Switzerland. Univ.-Prof. Dr. Holger Preuss is Professor for Sport Economics and Sport Sociology at the Johannes Gutenberg University Mainz, Germany.

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  • PublisherSpringer Gabler
  • Publication date2014
  • ISBN 10 3658064692
  • ISBN 13 9783658064693
  • BindingPaperback
  • Number of pages275

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008. 276 pp. Englisch. Seller Inventory # 9783658064693

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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008. Seller Inventory # 9783658064693

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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Publication in the field of economic sciencesPierre Lienhard, Executive Master in European Sport Governance (at the Political Studies Institute of Paris (Sciences Po), France Sports Business Professional, Switzerland. Univ.-Prof. Dr. Holger Preuss is P. Seller Inventory # 5123384

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