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Website Marketing: So planen, finanzieren und realisieren Sie den Marketing-Erfolg Ihres Online-Auftritts - Softcover

Roddewig, Sven

 
9783528058081: Website Marketing: So planen, finanzieren und realisieren Sie den Marketing-Erfolg Ihres Online-Auftritts
Softcover
ISBN 10: 3528058080 ISBN 13: 9783528058081
Publisher: Vieweg+Teubner Verlag, 2003
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Das Buch enthält zielführende Informationen zum optimierten Einsatz von Online-Werbeformen. Es zeigt, wie Sie die Werbewirkung im Internet optimieren, wie Sie eine Website durch die Vermietung und Nutzung von Online-Werbeflächen finanzieren und wie Sie Ihre Website erfolgreich promoten. Die Website wird genügend bekannt (Website-Promotion), vermittelt bei der ersten Kontaktaufnahme einen klaren Nutzen (Werbewirksamkeit) und finanziert sich nach Möglichkeit selbst (Werbeplatz-Vermietung).

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Review:
"Alles in allem: Zur Planung, Durchführung und Kontrolle allen Web-Marketings höchst geeignet."
CYbiz, 06-07/03

"Ein Buch, das bei Web-Projekten IT'lern und Marketingfachleuten wertvolle Orientierung bietet."
Computer@Produktion, 03/03
Book Description:
Web-Sites kostenoptimiert realisieren und vermarkten

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  • PublisherVieweg+Teubner Verlag
  • Publication date2003
  • ISBN 10 3528058080
  • ISBN 13 9783528058081
  • BindingPaperback
  • Number of pages327

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