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Fundraising from major donors can mean the difference between a charity's success or failure, yet many of us don't set aside the time or resources to find and cultivate the people whose financial support matters the most. Illustrated with comprehensive case studies and sample correspondence, this book offers practical, step-by-step advice about how to go about getting - and, most importantly, keeping - major donors. It will show you how to: find and identify major donors; cultivate your most promising contacts; make the all-important 'ask'; and create a culture that values major donors.
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'The book is worth its weight in gold. The practical tools are easy to use and give just the right balance of science and art to the challenge of fundraising.' Alistair Lomax, Executive Director, UNIAID, The Students' CharityAbout the Author:
Margaret M Holman is president of Holman Consulting, Inc., a fundraising consulting practice in New York City, and has held many senior positions in development and communications throughout the US. Lucy Sargent is currently Campaign Director on a major gift appeal at SeeAbility in the UK.
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Book Description Directory of Social Change, 2006. Paperback. Condition: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL6180517
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004239517
Book Description Directory of Social Change, 2006. Paperback. Condition: Good. Minor shelf wear Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Seller Inventory # wbb0015024175
Book Description Directory of Social Change, 2006. Condition: Very Good. 1592057139. Seller Inventory # U9781903991688