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Why study signs? This perennial question of philosophy is answered by the science of semiotics. An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics. This book outlines the development of sign study from its classical precursors to contemporary post-structuralism. It identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start.
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Paul Cobley is Senior Lecturer in Communications at London Guildhall University.
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Book Description Totem Books, 2001. Paperback. Condition: New. Seller Inventory # 1840465840-11-14806277
Book Description Brand: Totem Books, 2001. Paperback. Condition: BRAND NEW. Seller Inventory # 1840465840_abe_bn
Book Description Paperback. Condition: Brand New. New. Seller Inventory # DH pb 29pg1482to1781-12932
Book Description Condition: New. New. Seller Inventory # M-1840465840