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Professor Jonah Berger How Ideas Spread ISBN 13: 9781629970882

How Ideas Spread

 
9781629970882: How Ideas Spread
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12 Lectures 1 Social Epidemics - Why Things Catch On 2 The Basics of Consumer Psychology 3 The Impact of Triggers on Consumer Choice 4 Simple Rules to Make Ideas Stick 5 The Social Influence of Conformity 6 The Social Influence of Divergence 7 Word of Mouth - Powerful and Persuasive 8 The Social Currency of Shared Ideas 9 Messages That Go Viral 10 Social Networks - Channels of Influence 11 Social Influencers - Myths and Science 12 Tracking Results - Big Data, Little Data

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Professor Jonah Berger
ISBN 10: 1629970883 ISBN 13: 9781629970882
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Book Description audioCD. Condition: Very Good. Six CDs in case and 89 page accompanying book are in very good unmarked condition. Your purchase benefits the world-wide relief efforts of Mennonite Central Committee. Seller Inventory # mon0000340826

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