Viva La Pizza! The Art of the Pizza Box

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9781612193076: Viva La Pizza! The Art of the Pizza Box
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“New Yorkers are particular about pizza, and no one has a more well-formed opinion than Scott Wiener.”
Newsday

One of the world’s foremost pizza experts presents more than 100 weird and wild pizza box designs

Since the origins of to-go pizza, pizzerias and pizza chains have taken great pride in covering take-out boxes with captivating designs. They’ve also wrestled with the best way to manufacture a box that can keep a pizza looking and tasting great.
Here, the world’s expert on pizza boxes presents more than one hundred weird and wild box designs and explores the curious history of the pizza box. Included are international designs, corporate designs, and dozens of quirky images from mom-and-pop pizzerias.
Where does all this art come from? Scott Wiener has been collecting and cataloging pizza boxes for more than five years. In Viva la Pizza!, Wiener traces design trends over the past four decades and profiles some of the world’s most prolific box designers and manufacturers. The result is a captivating overview of pizza culture and a new way to look at one of the world’s favorite foods.

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Review:

'"It occurred to me that pizza-box art might be the most under-appreciated medium of our time,"[Scott] says, in what is surely one of the most effusive displays of love for corrugated cardboard the world will ever know.' --The Independent on Sunday

'The perfect gift for the discerning pizza lover in your life.' --Foyles Book Blog

'I realise it's goofy to know so much about pizza boxes. It might look childish to some. But if you talk to a dentist, you want them to know everything there is to know about teeth. I treat pizza boxes the same way. They're the most under-appreciated medium of our time.' --The Financial Times

'New York-based collector Scott Wiener is bringing a selection of his 750+ collection of pizza boxes to London for a new exhibition.' A gallery of images appeard in --Design Week

About the Author:

SCOTT WIENER's writing appears online at Serious Eats and on his blog, Scott's Pizza Journal. His award-winning column, "Man on the Street," appears monthly in Pizza Today Magazine. He is the founder of Scott's Pizza Tours, which guides tourists and New Yorkers though the history, science, and culture of New York City pizza (www.scottspizzatours.com). The tours have been featured on the Food Network, the Cooking Channel, the Travel Channel, the Discovery Channel, Lonely Planet, and a host of other outlets. Wiener maintains the world's largest archive of unique pizza boxes.

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