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Advertising and Marketing in Theater (Exploring Theater)

 
9781502629999: Advertising and Marketing in Theater (Exploring Theater)
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The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.

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  • PublisherCavendish Square Publishing
  • Publication date2018
  • ISBN 10 1502629992
  • ISBN 13 9781502629999
  • BindingLibrary Binding
  • Number of pages96

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9781502634306: Advertising and Marketing in Theater (Exploring Theater)

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ISBN 10:  1502634309 ISBN 13:  9781502634306
Publisher: Cavendish Square Publishing, 2018
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Capaccio, George
Published by Cavendish Square (2017)
ISBN 10: 1502629992 ISBN 13: 9781502629999
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