Corporate Communication: A Guide to Theory and Practice

3.4 avg rating
( 35 ratings by Goodreads )
)  
9781473953703: Corporate Communication: A Guide to Theory and Practice
View all copies of this ISBN edition:
 
 

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. 

With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

"synopsis" may belong to another edition of this title.

Review:

"The most impressive aspect of the Fifth Edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read." (Professor W. Timothy Coombs)

"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication." (Leena Louhiala-Salminen)

Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books' different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future (Bradley J. Wilson CrossMark 2018-10-25)

About the Author:

Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University and a visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781473953697: Corporate Communication: A Guide to Theory and Practice

Featured Edition

ISBN 10:  1473953693 ISBN 13:  9781473953697
Publisher: SAGE Publications Ltd, 2017
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Joep Cornelissen (author)
Published by SAGE Publications 2017-02-06, Los Angeles (2017)
ISBN 10: 1473953707 ISBN 13: 9781473953703
New paperback Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description SAGE Publications 2017-02-06, Los Angeles, 2017. paperback. Condition: New. Seller Inventory # 9781473953703

More information about this seller | Contact this seller

Buy New
33.99
Convert currency

Add to Basket

Shipping: 4.99
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Cornelissen
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Quantity Available: 2
Seller:
Basi6 International
(Irving, TX, U.S.A.)

Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEUSADEC19-9935

More information about this seller | Contact this seller

Buy New
47.52
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Cornelissen
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Quantity Available: 1
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)

Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUDECC-183692

More information about this seller | Contact this seller

Buy New
47.52
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Cornelissen, Joep P
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 28072049-n

More information about this seller | Contact this seller

Buy New
46.32
Convert currency

Add to Basket

Shipping: 2.11
Within U.S.A.
Destination, rates & speeds

5.

Cornelissen, Joep P
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Quantity Available: 5
Seller:
GreatBookPricesUK
(Castle Donington, DERBY, United Kingdom)

Book Description Condition: New. Seller Inventory # 28072049-n

More information about this seller | Contact this seller

Buy New
38.34
Convert currency

Add to Basket

Shipping: 15
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Cornelissen, Joep P.
Published by SAGE Publications Ltd (2017)
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Softcover Quantity Available: 8
Seller:

Book Description SAGE Publications Ltd, 2017. Condition: New. The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications. Num Pages: 336 pages. BIC Classification: KJP; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 172 x 242 x 19. Weight in Grams: 576. . 2017. 5th Edition. Paperback. . . . . Seller Inventory # V9781473953703

More information about this seller | Contact this seller

Buy New
55.38
Convert currency

Add to Basket

Shipping: 8.60
From Ireland to U.S.A.
Destination, rates & speeds

7.

Cornelissen, Joep
Published by SAGE Publications Ltd (2017)
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Paperback Quantity Available: 7
Seller:
The Monster Bookshop
(Fleckney, United Kingdom)

Book Description SAGE Publications Ltd, 2017. Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0005343237

More information about this seller | Contact this seller

Buy New
51.18
Convert currency

Add to Basket

Shipping: 12.99
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Joep P. Cornelissen
Published by SAGE Publications Ltd
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Paperback / softback Quantity Available: 7
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description SAGE Publications Ltd. Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days. The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications. Seller Inventory # B9781473953703

More information about this seller | Contact this seller

Buy New
53.41
Convert currency

Add to Basket

Shipping: 11.95
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Cornelissen, Joep
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Quantity Available: 4
Seller:
Speedy Hen
(London, United Kingdom)

Book Description Condition: New. Bookseller Inventory # ST1473953707. Seller Inventory # ST1473953707

More information about this seller | Contact this seller

Buy New
35.81
Convert currency

Add to Basket

Shipping: 30
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Joep P Cornelissen
ISBN 10: 1473953707 ISBN 13: 9781473953703
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)

Book Description 2017. Paperback. Condition: New. 5th. Paperback. Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Com.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 336 pages. 0.572. Seller Inventory # 9781473953703

More information about this seller | Contact this seller

Buy New
67.17
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book