Starting and Running a Business All–in–One For Dummies - Softcover

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9781119975274: Starting and Running a Business All–in–One For Dummies

Softcover

ISBN 10: 1119975271 ISBN 13: 9781119975274

Publisher: John Wiley & Sons, 2011

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

With Starting and Running a Business All-In-One For Dummies, 2nd Edition, you'll discover how to:

Identify new business opportunities

Put together a business plan

Find the money you need to get started

Keep track of your finances -bookkeeping and forecasting

Find, manage and retain good employees

Deal with the legal aspects of running a business

Market and sell your product

Use new technology

Grow and expand your business

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From the Back Cover:

Your one–stop guide to starting, running and growing a successful business

What if all you had to do was snap your fingers to conjure up a first–class business advisor whenever you needed one? This amazing all–in–one guide gives you that power. It brings together specialists in finance, bookkeeping, planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard–won expertise with you. That′s right for less than the price of a takeaway for two, an all–star team of business experts is yours to command. Wizard hat not included.

Travel from conception to first steps test the viability of your idea, suss out what you need to get it off the ground, then get your business off to a flying start!
Master money matters master financial basics, including how to locate and secure financing, write a financial plan, manage cash flows, create budgets, perform forecasting and more
Staff for success get the lowdown on how to find, manage, motivate, compensate and hold onto the best people, while staying on the right side of employment law
Do it for the record the ins and outs of bookkeeping, profit and loss statements, filling in and filing key tax documents and developing balance sheets
Get the word out conduct effective marketing and advertising campaigns on any budget, write killer press releases, create a great website, set up an e–business and expand your customer base
Be an empire builder expand your product or service offerings and open satellite shops, branch offices and franchises

Open the book and find:

Ways to identify new business opportunities
How to put together a business plan
The scoop on securing the financing you need to get started
Expert advice on bookkeeping and financial forecasting
Tips on finding, managing and retaining excellent staff
Guidance on critical legal aspects of running a business
Information on marketing and selling your products or services
Clear advice on growing and expanding your business

6 books in 1

Planning Your Business
Sorting Out Your Finances
Finding and Managing Staff
Keeping on Top of the Books
Marketing and Advertising Your Wares
Growing and Improving Your Business

About the Author:

Colin Barrow is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business, was head of the Enterprise Group at Cranfield School of Management for ten years, was a non-executive director of a high-tech venture capital fund and has served on government task forces.

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