Product Description:
Title: Multiple Signatures( On Designers Authors Readers and Users) <>Binding: Paperback <>Author: MichaelRock <>Publisher: RizzoliInternationalPublications
Review:
.".a fascinating new exploration of graphic design today, courtesy of Michael Rock, co-founder of the famous 2 x 4 agency, known for their creative work for giant brands such as Chanel, Harvard, MoMA, Nike, Prada... Arguably aimed at serious design students and professionals rather than the casual design fan, MULTIPLE SIGNATURES is actually a collection of essays grouped into logical thematic batches. The essays investigate important design concepts, such authorship, as well as a wide spectrum of 2 x 4 design projects, and even examines common cliches in modern design. This logically leads into a look at design from the perspective of the end-user, and the ways that they play a role in design too." "Typo-Graphical.com
""Top 10 books of the summer. With coverage ranging from the art of storytelling to typographic analysis, it's a though-provoker for professionals and aficionados alike." "Surface Magazine
""Rock buoyantly practices what he preaches in the thinking and the making of this book. "Multiple Signatures" contains multitudes; this is no straightforward text that's nicely laid out in precise alignment. Instead, the principal of global design consultancy 2x4 offers plenty of food for thought in four stylized sections and couples provocative ideas--those of multiple contributors as much as his own, that's the idea--with intriguing eye candy...With this book, Rock explores the act of collaboration and its role in authorship, projects, criticism, and readership--"clumps" that Rock feels are some of the foremost challenges facing those working in graphic design today. Questions are asked, and answers are given in the form of essays, dialogues, collages, glitch art, case studies, cliches, sketches and, of course, more questions. From cover to cover, it's a heady read that offers guidance and insights as much as good-old entertainment of a kind not usually found in industry titles." " Fast Company / Co. Design "
.."a fascinating new exploration of graphic design today, courtesy of Michael Rock, co-founder of the famous 2 x 4 agency, known for their creative work for giant brands such as Chanel, Harvard, MoMA, Nike, Prada... Arguably aimed at serious design students and professionals rather than the casual design fan, MULTIPLE SIGNATURES is actually a collection of essays grouped into logical thematic batches. The essays investigate important design concepts, such authorship, as well as a wide spectrum of 2 x 4 design projects, and even examines common cliches in modern design. This logically leads into a look at design from the perspective of the end-user, and the ways that they play a role in design too." "Typo-Graphical.com
""Top 10 books of the summer. In this book full of data visualization, glitch art, and critical dialogues, 2x4's Michael Rock and a star-studded rose of collaborators consider the multifaceted functions of design. With coverage ranging from the art of storytelling to typographic analysis, it's a though-provoker for professionals and aficionados alike."" Surface Magazine
""Rock buoyantly practices what he preaches in the thinking and the making of this book. "Multiple Signatures" contains multitudes; this is no straightforward text that's nicely laid out in precise alignment. Instead, the principal of global design consultancy 2x4 offers plenty of food for thought in four stylized sections and couples provocative ideas--those of multiple contributors as much as his own, that's the idea--with intriguing eye candy...With this book, Rock explores the act of collaboration and its role in authorship, projects, criticism, and readership--"clumps" that Rock feels are some of the foremost challenges facing those working in graphic design today. Questions are asked, and answers are given in the form of essays, dialogues, collages, glitch art, case studies, cliches, sketches and, of course, more questions. From cover to cover, it's a heady read that
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