Marketing Insights and Outrages: A Collection Of Pithy Pieces From Marketing Magazine

Bird, Drayton

Softcover

ISBN 10: 0749432152 ISBN 13: 9780749432157

Publisher: Kogan Page, 2000

Marketing Insights and Outrages This is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.

Book Description:

Collates Drayton Bird's articles and extracts from "Marketing" magazine

Covers all areas of marketing from branding to customer loyalty

Emphasizes on learning opportunity and the author's own experience lends itself to hints and advice

About the Author:

Drayton Bird has over 45 years of experience at Ogilvy and Mather Direct, the world's largest direct-marketing network. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. He is also the author of How to Write Sales Letters that Sell.