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Marketing Insights and Outrages This is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.
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Book Description:
Collates Drayton Bird's articles and extracts from "Marketing" magazine
Covers all areas of marketing from branding to customer loyalty
Emphasizes on learning opportunity and the author's own experience lends itself to hints and advice
About the Author:
Covers all areas of marketing from branding to customer loyalty
Emphasizes on learning opportunity and the author's own experience lends itself to hints and advice
Drayton Bird has over 45 years of experience at Ogilvy and Mather Direct, the world's largest direct-marketing network. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. He is also the author of How to Write Sales Letters that Sell.
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2000
- ISBN 10 0749432152
- ISBN 13 9780749432157
- BindingPaperback
- Edition number1
- Number of pages276
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