Goodvertising: Creative Advertising that Cares - Hardcover

Thomas Kolster

Hardcover

ISBN 10: 050051626X ISBN 13: 9780500516263

Publisher: Thames & Hudson, 2012

Synopsis

HardCover. Pub Date :2012-09-17 Pages: 256 Language: English Publisher: Thames Hudson Can advertising be a force for good Can it bring about positive social or environmental change Should it tell the truth about a brand With today's consumers being more informed . empowered and ethically minded than ever. advertising needs to do all those things and more. Organized around 10 'Commitment' chapters. Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good . Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever. Coca-Cola. Ben & Jerry's. Nike. Tropicana. Volkswagen. Fiat. Levi's. Toyota. Honda. Sainsbury's. Microsoft and IKEA. and charities including Greenpeace. Amnesty International. PE...

About this title

Review:

A collection of the world's best ethically minded ads. --Creative Review

About the Author:

Thomas Kolster is a Danish media and advertising strategist and founder of the creative agency Inkognito.

About this edition

• Publisher: Thames & Hudson
• Publication date: 2012
• ISBN 10: 050051626X
• ISBN 13: 9780500516263
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256