New Dimensions in Investor Relations: Competing for Capital in the 21st Century (Frontiers in Finance) - Hardcover

Marcus, Bruce W.; Wallace, Sherwood Lee

Hardcover

ISBN 10: 0471141534 ISBN 13: 9780471141532

Publisher: Wiley, 1997

Synopsis

The acknowledged bible on investor relations Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital. BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.

About this title

About the Author:

Bruce W. Marcus (Easton, Connecticut), a pioneer in investor relations and a consultant serving some of the nation's largest corporations, is a longtime Wiley author whose first of several bestselling books on investor relations, Competing for Capital, was published by Wiley in 1977. He is a widely published author of hundreds of articles and more than a dozen books on investor relations, ERISA, and marketing; a Connecticut-based consultant to some of the nation's largest corporations and to many professional service firms; and the editor of the internationally read newsletter, the Marcus Letter. As a marketing expert, he has been at the forefront of instituting fundamental changes in the art of marketing professional services, and is responsible for creating innovative marketing programs for both large international and small accounting, law, and consulting firms. He is the coauthor, most recently, of Client at the Core. His e-mail address is marcus@marcusletter.com. Sherwood Lee Wallace (Northbrook, Illinois) is President and CE of the Investor Relations Company. He is also the author of New Dimensions in Investor Relations: Competing for Capital in the 21st Century, published by Wiley.

About this edition

• Publisher: Wiley
• Publication date: 1997
• ISBN 10: 0471141534
• ISBN 13: 9780471141532
• Binding: Hardcover
• Edition number: 1
• Number of pages: 432