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Reach more customers with a targeted Facebook ad campaign -- learn how, here!
You already know that social media is hot. That's where your customers are, so that's where your product or service should be, too. Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.
Right on target -- maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic area
The money thing -- figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC
Get creative -- learn to write compelling ads and choose a click-through page
Launch time -- launch your campaign, decide which ads to run when, and test your concepts
Happy landings -- discover what goes into a good landing page and how to customize it to measure effectiveness
What's working -- use the Ads Manager to monitor statistics, identify trends, and judge success
Report cards -- generate reports that show who's responding to your ads and how they're interacting with your company
Facebook and you -- find out how to keep your fans connected
Open the book and find:
Key advantages of using Facebook advertising
What cost per click and cost per impression mean
How to set your exact demographics for your ad audience
What types of reports you can generate
Pointers on pleasing your prospects
How to convert a response to a sale
Tips on tracking ROI
How to avoid common mistakes beginners make
Learn to:
Create an ad campaign on Facebook
Perform precision ad targeting
Make the most of landing pages
Test and optimize your ads
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