"synopsis" may belong to another edition of this title.
Praise for ROBERT'S RULES OF INNOVATION
"One surefire way to develop a compelling, competitive advantage is through Innovation. Every company needs this well-crafted blueprint to Innovation success."
--Jaynie Smith, coauthor, Creating Competitive Advantage and President, Smart Advantage, Inc.
"I like Robert's Rules of Innovation because it provides practical guidelines for ensuring successful Innovation. The author's vast experience with Innovation projects provides context for understanding the challenges innovators are facing and how they can be overcome to become successful innovators."
--Han Gerrits, CEO, Innovation Factory, and Professor, Vrije Universiteit, Amsterdam
"I hate rulebooks. But I love Robert's Rules of Innovation. This highly practical book, with its hands-on advice and detailed guidelines, is guaranteed to help you turn Innovation from the enigmatic into the systematic."
--Rowan Gibson, coauthor, Innovation to the Core
"Innovation: easy to talk about, hard to execute. Robert Brands teaches us not only how to create the conditions in which Innovation occurs, but how to verify that we've done our job at each stage. No business can truly compete without vibrant Innovation. Robert's Rules of Innovation shows us how to get there and--most importantly--how to be consistent at it. Highly recommended."
--Peter Firestein, author, Crisis of Character: Building Corporate Reputation in the Age of Skepticism
"As corporations understand more and more that consumers own brands, Robert's Rules of Innovation brings the road map on how to deliver the new ideas people want to the market place."
--Marc Gobe, President, Emotional Branding LLC and bestselling author, Emotional Branding
"About this title" may belong to another edition of this title.
Shipping:
£ 2.11
Within U.S.A.
Book Description Condition: New. Seller Inventory # 7129695-n
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0470596996xvz189zvxnew
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0470596996-new
Book Description Condition: New. Brand New. Seller Inventory # 0470596996
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780470596999
Book Description Hardcover. Condition: new. Hardcover. From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of Innovation simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation Distills Robert Brands' wealth of experience as a leader of international product development teamsExplains why innovation is imperativeProvides the practical steps needed to deliver innovationDraws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices Timely, accessible, and indispensable, Robert's Rules of Innovation is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation is a must-read for managers at all levels. Robert's Rules of Innovation , from CEO and innovator Robert Brands provides the order of imperatives needed to facilitate and deliver profitable growth through innovation. This book will entertain and enrich readers with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780470596999
Book Description Condition: new. Seller Inventory # 80360f8f2d8ea4c3e34ca04684e09a9d
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Robert s Rules of Innovation, from CEO and innovator Robert Brands provides the order of imperatives needed to facilitate and deliver profitable growth through innovation. Seller Inventory # B9780470596999
Book Description Condition: New. Seller Inventory # 7129695-n
Book Description Hardcover. Condition: New. Seller Inventory # 6666-WLY-9780470596999