The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth

Silverstein, David; Samuel, Philip; DeCarlo, Neil

Hardcover

ISBN 10: 0470345357 ISBN 13: 9780470345351

Publisher: John Wiley & Sons, 2008

If you′re a business leader, a new product developer, or an inventor, The Innovator′s Toolkit is one handy guide you shouldn′t be without. It presents fundamental tools and concepts for innovation and includes methods and strategies for improving products and service or creating new ones. You′ll master a four–step innovation methodology that takes you through problem identification, into ideal generation, to idea selection, and finally implementation. This one–of–a–kind guide presents an effective plan for achieving constant innovation for business success.

Product Description:

The Innovator's Toolkit The Innovator's Toolkit explains all the fundamental tools and concepts that anyone involved in innovation needs to know. Coverage spans from improving products and services to developing new ones. The book is written in an easy-to-use reference format that helps users understand why, when and how to apply each tool.

Review:

"This is a well–written, confident and comprehensive volume that should form partt of any forward–thinking business leader′s library." (Quality World, June 2009)

"...this book offers a valuable bonus. It outlines the curriculum of a training programme that can be readily adapted" (Edge, June 2009)