"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
£ 3.20
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0333586727
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0333586727
Book Description Condition: New. Book is in NEW condition. 1.1. Seller Inventory # 0333586727-2-1
Book Description Soft Cover. Condition: new. Seller Inventory # 9780333586723
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780333586723_lsuk
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9780333586723
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 1.1. Seller Inventory # 353-0333586727-new
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy. 368 pp. Englisch. Seller Inventory # 9780333586723
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. MARGARET SCAMMELL is Lecturer in the School of Politics and Communication Studies at the University of Liverpool. Formerly a freelance journalist, she has published extensively on political advertising, and press and television coverage of election campaign. Seller Inventory # 446888048
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780333586723