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Mulhearn, Chris Economics for Business

ISBN 13: 9780230271715

Economics for Business

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9780230271715: Economics for Business
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Have you ever wondered how football clubs decide what to charge for match tickets? Or why people pay so much for designer T-shirts? Have you ever considered why new inventions are patented?

If the answer is 'yes' to any of these questions, then you have already been thinking about how economics works in business.

Mulhearn and Vane's Economics for Business covers all the economics you need to know for getting to grips with the world of business. Clear and insightful, it encourages critical thinking while it entertains with humorous examples, satirical cartoons from Private Eye and a variety of case studies.

The second edition is fully up to date with all new material on:

· The credit crunch and its repercussions
· Financial market failure, moral hazard and the uncertain relationship of government and business
· Cutting-edge economic theory, including behavioural economics, risk and information, and game theory
· New markets and entrepreneurial opportunities created by technological change
· The changing face of the global economy.
New features include:

· One thing you should read (or watch): point you to one unusual source of an economic concept in action - from an extract of Roddy Doyle's The Van to a video on easyJet's business model
· Reflecting on economics: delve deeper into economic concepts or highlight research from Nobel Prize-winning economists
· Applying economics to business: explore economic underpinnings of current business issues, such as China's protection of its infant mobile phone industry
· Business case studies: investigate economics at work in specific organizations, such as UK supermarket giant Tesco. 
 
Students: visit www.palgrave.com/economics/mulhearnvane for further resources such as interactive versions of important figures from the book accompanied with additional explanations, videos of the authors talking through key topics and providing more examples, extra business case studies, and much more.
 
Lecturers: adopt the book now to gain access to a comprehensive testbank and a set of engaging PowerPoint presentations for your class.

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Review:

'This is Mulhearn and Vane at their best. This second edition is both thorough and engaging and will be an asset for all students undertaking introductory economics.' - Carole Doyle, Glasgow Caledonian University, UK

'Mulhearn and Vane do an outstanding job of bringing the subject of economics to life. They show their readers how knowledge of economic concepts helps them understand the world of business.' - Thomas Coskeran, Durham University, UK

'This book is a great combination of three ingredients: an accessible writing style; a comprehensive set of real examples; and a culturally stimulating approach. I would definitely recommend it to students beginning their business studies.' -Emanuele Tarantino, University of Bologna, Italy

'The book is well written, clear and easy to follow, and will be attractive to business students who don't want to focus their degrees on economics. I really like the way it simplifies the more complex, macroeconomic material.' - Fiona Carmichael, University of Birmingham, UK


Book Description:

An introductory textbook with the perfect balance of practical business examples and economic theory, a witty and friendly writing style, and quirky and enjoyable learning features

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