Microeconomics and Behaviour - Softcover

Frank, Robert; Cartwright, Edward

Softcover

ISBN 10: 0077174089 ISBN 13: 9780077174088

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2016

Synopsis

Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour 2nd Edition establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and Economic Naturalist examples.
Distinctive Features
Economic Naturalist examples: Updated for the new edition, the text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also instil an inclination to do so.· Why do people not haggle in supermarkets?· Why does it pay to be careful with special offers?
Business examples: Making content even more relevant for business students, Microeconomics and Behaviour 2nd Edition contains numerous examples that relate to business issues, tackling such questions as:· Why is it good that Uber increases prices in crisis situations?· Why did mobile phone companies pay too much (or too little) for a 3G licence?

About this title

About the Author:

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

Edward Cartwright is a Senior Lecturer for Economics at University of Kent.

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2016
• ISBN 10: 0077174089
• ISBN 13: 9780077174088
• Binding: Paperback
• Edition number: 2