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Map / brochure 12x19cm, concertina folding out to 36x19cm. Very good with closed tear to one of the folds. One side features a stylised map showing the routes from Britain through Africa on the first panel (Stage 1), across Arabia to India and Ceylon on the second (Stage 2), and on to Australasia on the third (Stage 3), each emphasising the same fixed price of 1 1/2D per half ounce. This is undated, but Stage 1 launched on 28 June 1937 when the flying boat Centurion flew from Southampton to South Africa; Stage 2 to India and Malaya in Feb 1938; and Stage 3 to Australia in July 1938. The other side announces the launch of Stage 3 with list of destinations, rates for first and second class mail, time savings compared with surface transport (2-3 days for Egypt and Palestine, India Ceylon South Africa about a week etc), frequency of services (eg 5 a week to Egypt, Palestine, India; 2 to South Africa), and posting. This is a GPO publication. Imperial Airways is not named, but the idea originated with Imperial's Chair Sir Eric Geddes in 1934, to support the British Air Ministry's aim of expanding and regaining the lead in civil aviation. Seller Inventory # 5012
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