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Published by University of California Press, 1997
ISBN 10: 0520070208ISBN 13: 9780520070202
Seller: Books From California, Simi Valley, CA, U.S.A.
Book
hardcover. Condition: Very Good.
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Also find Hardcover First Edition
Published by University of California Press, 2001
ISBN 10: 0520227077ISBN 13: 9780520227071
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Used book that is in clean, average condition without any missing pages.
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New offers from £ 52.86
Used offers from £ 9.42
Also find Softcover First Edition
Published by Berkeley: University of California Press, 2000, 2000
Seller: Steven Wolfe Books, Newton Centre, MA, U.S.A.
First Edition
large sewn PAPERBACK, very good, lamination uneven in places. JOHNSTON, PATRICIA A. Real fantasies: Edward Steichen's advertising photography. Berkeley: University of California Press, 2000, 1st paperback printing, xxii, 351pp., . "During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about his fine-art photography, his commercial work - which appeared regularly in Vanity Fair, Vogue, Ladies' Home Journal, and other popular magazines - has not received the attention it deserves."--BOOK JACKET. "In this book, Patricia Johnston uses Steichen's work as a case study of advertising photography as it developed in the consumer culture between the wars. She traces the evolution of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasies. Steichen's work convinced advertising agents that photography was a far more effective medium for engaging and persuading consumers than the more traditional drawn illustrations."--BOOK JACKET. "Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values." - CONTENTS: 1. Patronage and Style in Steichen's Early Work -- 2. The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography -- 3. From "Reality" to "Fantasy" in Early Photographic Advertising -- 4. Subtle Manipulations: The Persuasion of Realism -- 5. The Modern Look in Advertising Photography and Product Design -- 6. The Collaborative Image -- 7. Testaments to Class Mobility -- 8. Viewing Fine and Applied Art: The Female Spectator and Advertisements -- 9. Melodrama in Black and White and Color -- 10. Ethnographic Advertising. ISBN 0520227077.
Published by University of California Press, Berkeley, 1997
ISBN 10: 0520070208ISBN 13: 9780520070202
Book First Edition
Hardcover. xxii, 349p., cloth-covered boards, corners bumped else very good first edition in an unclipped, lightly edgeworn dj.
Published by University of California Press, 1997, 1997
ISBN 10: 0520070208ISBN 13: 9780520070202
Seller: Booklegger's Fine Books ABAA, Park Ridge, IL, U.S.A.
Book First Edition
Hardcover. Dust Jacket Included. F. A very fine crisp and tight copy in a very fine crisp and tight dustjacket/brodart covered, first printing. "In this book the author uses Steichen's work as a case study of advertising photography as it developed in the consumer culture between the wars. She traces the evolution of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasises. By the 30's, in collaboration with advertising agencies, Steichen had developed overtly manipulative images based primarily on strategies of romance and class.".
Published by University of California Press, Berkeley, CA, 1997
Seller: Classic Book Shop, Royal Oak, MI, U.S.A.
Book First Edition
Hardcover. Condition: Very Fine. First Printing.
Published by University of California 1998, 1998
First Edition
Hardcover First Printing. First Edition. Fine in rubbed dust jacket with some light edgewear and a touch of sunning along spine.
Published by University of California Press, 1997
ISBN 10: 0520070208ISBN 13: 9780520070202
Seller: Powell's Bookstores Chicago, ABAA, Chicago, IL, U.S.A.
Book First Edition
Condition: Used - Very Good. 1997. 1st Edition. Hardcover. Very Good.
Published by University of California Press, 2000., 2000
Seller: Sainsbury's Books Pty. Ltd., Camberwell, VIC, Australia
8vo, 151pp, b/w and colour illustrations. A good paperback copy.
Published by University of California Press, Berkeley, CA, 1997
ISBN 10: 0520070208ISBN 13: 9780520070202
Seller: Jeff Hirsch Books, ABAA, Wadsworth, IL, U.S.A.
Book First Edition
First edition and first printing. Hardcover. 351 pages. A fascinating examination of a lesser known body of images by Steichen. Includes some color and numerous black and white images. A fine copy in a fine dust jacket. A fresh copy.
Published by University of California Press, Berkley, Los Angeles, London, 1997
Seller: Cher Bibler, Tiffin, OH, U.S.A.
Book First Edition
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 1st printing. 351pp. A little wear, very good in edgeworn dust jacket.
Published by Berkeley u.a., 1997
Seller: Antiquariat Cassel & Lampe Gbr - Metropolis Books Berlin, Berlin, D, Germany
25,5 x 18 cm. 351 (1) Seiten. Mit 13 Farbtafeln und 120 zahlreichen s/w Fotoabbildungen. Fotoillustr. Orig.-Karton. Einband minimal berieben, sonst frisches, sauberes Exemplar. Über Steichens Rolle als Pionier der Werbefotografie. -- Text in englischer Sprache. // During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial work - which appeared regularly in "Vanity Fair", "Vogue", "Ladies Home Journal" and almost every other popular magazine published in the United States - has not received the attention it deserves. - Softcover edition. 351 (1) pp. Numerous illustrations. - Covers a tiny bit rubbed, else nice, clean copy. Sprache: Englisch.
Published by Berkeley, Los Angeles, London, University of California Press,, 1997
Book
351 S. mit zahlreichen Abbildungen in Farbe und schwarz-weiß. Erste Auflage. Gute Monographie zur Werbefotografie Steichens von 1923 - 1942 (gutes Exemplar). Sprache: Deutsch Gewicht in Gramm: 1100 Gr.8°. 26 x 18,5 cm. Orig.-Leinen mit Orig.-Schutzumschlag.
Published by University of California Press 1997, 1997
Seller: Peter J. Hadley Bookseller ABA ILAB, Ludlow, United Kingdom
First Edition
Fine in publishers cloth in creased and rubbed dustjacket. 351pp. Illustrated throughout principally in colour. 1st edition of detailed monograph.During the 1920s and 1930s, Edward Steichen was a succesful photographer in the advertising industry. His commercial photography appeared in "Vanity Fair", "Vogue", "Ladies Home Journal" and almost all popular magazines in the US. At a time when photography was just beginning to replace drawings as the favoured advertising medium, Steichen helped transform the producers of small family business products to national household names. In this book, the author uses Steichen's work as a case study of the history of advertising and the American economy between the wars. She traces the development of Steichen's work from an early naturalistic style through to increasingly calculated attempts to construct consumer fantasies. By the 1930s, alluring images of romance and class, developed in collaboration with agency staff and packaged in overtly manipulative and persuasive photographs, became Steichen's stock-in-trade. He was most frequently chosen by agencies for products targeted towards women: his images depicted vivacious singles, earnest new mothers and other stereotypically female life stages that reveal a great deal about the industry's perceptions of and pitches to this particular audience. ISBN 0520070208.
Published by Berkeley, Los Angeles and London University of California Press 1997, 1997
Seller: Buddenbrooks, Inc., Newburyport, MA, U.S.A.
First Edition
First edition and first printing. Extensively illustrated throughout, including plates in colour. Tall 8vo, in the original brick cloth, the spine gilt lettered, and in the original dustjacket. xxii, 351pp. A very fine copy, both the book and jacket essentially as new and pristine. FIRST EDITION IN PRISTINE CONDITION. During the 20's and 30's of the last century Edward Steichen was one of the most successful photographers in the advertising industry, but his status as one of the era's greatest fine-art photographers now overshadows his commercial work entirely. Ms. Johnston's book gives those works, which regularly appeared in popular magazines like Vanity Fair, Vogue and Lady's Home Journal, some much deserved, and long overdue, attention.
Published by Berkeley, Los Angeles and London University of California Press 1997, 1997
Seller: Buddenbrooks, Inc., Newburyport, MA, U.S.A.
First Edition
First edition and first printing. Extensively illustrated throughout, including plates in colour. Tall 8vo, in the original brick cloth, the spine gilt lettered, and in the original dustjacket. xxii, 351pp. A very fine copy, both the book and jacket essentially as new and pristine. FIRST EDITION IN PRISTINE CONDITION. During the 20's and 30's of the last century Edward Steichen was one of the most successful photographers in the advertising industry, but his status as one of the era's greatest fine-art photographers now overshadows his commercial work entirely. Ms. Johnston's book gives those works, which regularly appeared in popular magazines like Vanity Fair, Vogue and Lady's Home Journal, some much deserved, and long overdue, attention.
Published by Berkeley.: University of California Press, [1997]., 1997
ISBN 10: 0520070208ISBN 13: 9780520070202
Seller: D & E LAKE LTD. (ABAC/ILAB), Toronto, ON, Canada
Book First Edition
Hardcover. Dust Jacket Included. 8vo. pp. xxii, 351. 7 colour plates (6 double-sided) + text illus. index. cloth. dw. First Edition.