Product Type
Condition
Binding
Collectible Attributes
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Seller Rating
Published by Wiley, 1996
ISBN 10: 0471141895ISBN 13: 9780471141891
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.5.
Published by New York, John Wiley & Sons Inc., 1996
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germany
Association Member: GIAQ
Book
636 S., Ill. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 1240 16,5 x 3,5 x 24,5 cm, Hardcover.
Published by John Wiley and Sons, 1996
ISBN 10: 0471141895ISBN 13: 9780471141891
Seller: Cambridge Rare Books, Cambridge, GLOUC, United Kingdom
Book
Hardcover. Condition: VERY GOOD. 1996-10-08. John Wiley and Sons. Hardcover. VERY GOOD DJ; Good.
Published by John Wiley & Sons, New York, NY, 1996
ISBN 10: 0471141895ISBN 13: 9780471141891
Seller: Black Cat Hill Books, Oregon City, OR, U.S.A.
Book First Edition
Hardcover. Fine in Fine DJ: Book shows binding square and secure; text clean. DJ unclipped. As New. NOT a Remainder, Book-Club, or Ex-Library. 8vo. 636pp. Senior Editors: Abbie Griffin, George A. Castellion, and Ned Anschuetz. Hardback with DJ. The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA . This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book. Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice. First Edition; First Printing indicated.
Published by John Wiley & Sons, Inc., New York, 1996
ISBN 10: 0471141895ISBN 13: 9780471141891
Seller: gearbooks, The Bronx, NY, U.S.A.
Book
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Keithley & Associates, Inc. (jacket Design) (illustrator). 7th Printing. 636 pp. Solidly bound copy and dj with minimal external wear, crisp pages and clean text.
Published by Wiley, 1996
ISBN 10: 0471141895ISBN 13: 9780471141891
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Book
Condition: New. New. In shrink wrap. Looks like an interesting title! 2.46.