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Published by Pearson Education (US), United States, 2010
ISBN 10: 0137053509ISBN 13: 9780137053506
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.