Product Type
Condition
Binding
Collectible Attributes
Seller Location
Seller Rating
Published by Pearson Education (US), United States, 2002
ISBN 10: 0130669989ISBN 13: 9780130669988
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. For undergraduate courses in Global International Marketing. Suitable at the graduate-level/MBA level if used with supplemental cases. The Third Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Prentice Hall, 2001
ISBN 10: 0130332712ISBN 13: 9780130332714
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 7th edition. 617 pages. 10.25x7.50x1.25 inches. In Stock.