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Published by Greenwood, 2015
ISBN 10: 1610699017ISBN 13: 9781610699013
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.15.
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Published by Wien, Springer, 2009
ISBN 10: 3211789243ISBN 13: 9783211789247
Book First Edition
Softcover. Condition: Wie neu. 1. Auflage. 351 pages with many illustrations, partly coloured.
Published by Ambra Verlag, 2009
ISBN 10: 3990431986ISBN 13: 9783990431986
Seller: HPB-Red, Dallas, TX, U.S.A.
Book
perfect. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Published by GRIN Verlag Apr 2014, 2014
ISBN 10: 365661041XISBN 13: 9783656610410
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (postgraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Massachusetts Boston, language: English, abstract: This paper aimed at reviewing some retail marketing theories and evaluating its applicability in increasingly narrowing contexts of fashion and fast fashion sectors. Retail marketing theories focus on attracting customers to different store forms and online sales. The retail mix should be the most suitable one to attract maximum customers to enhance revenue for the firm.Attracting customers involve efficient customer relationship management to win their trust and loyalty. Companies adopt several methods for this. In online marketing introduction and enhancement of virtual shopping experience will be useful. Success of retailing depends on service quality which makes customers satisfied. Repeated satisfaction will build loyalty to the firm. This is the aim of all firms. Frequent measurements and monitoring of service quality and customer satisfaction can lead to increasing loyal customers.Fashion is not a necessity. Its customers are fashion-conscious young generation of modern lifestyles. To be successful, firms need to understand changing fashion tastes and shopping behaviour of customers. Firms use many methods for this. Fast fashion involves rapid replacement of limited stocks with fresh fashions. The limited stocks are sold out fast resulting in large number of customers going away with unsatisfied demand. This is expected to trigger repeated visits. Unless repeated visits occur in large numbers, fast fashion will fail. Fat fashion firms can use retail marketing theories to achieve this.Zara is used as a real life example to demonstrate how retail marketing theories can be adapted to the context of fast fashion. Zara's online sale has not picked up well. Zara needs to be cautious in its store formats to ensure that customers do not go away permanently due to inconvenient formats and layouts. Monitoring customer visits and their conversion into purchases is essential to detect any sign of this at the earliest. 20 pp. Englisch.
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Published by BAR Publishing, 2010
ISBN 10: 1407305557ISBN 13: 9781407305554
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Published by Bloomsbury Visual Arts, 2021
ISBN 10: 1350228079ISBN 13: 9781350228078
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.03.
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Published by Our Knowledge Publishing, 2021
ISBN 10: 6203737348ISBN 13: 9786203737349
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is intended to serve as a manual for secondary school teachers who intend to use a methodology based on the scientific method with their students. It presents the guidelines to follow for students to carry out a small research project where the methodologies based on contexts and inquiry are combined. The didactic proposal presented is motivating, as it deals with a current issue such as the pollution generated by the textile industry, starting from the question 'Does going to fashion, does it pollute Throughout 6 activities, contextualized laboratory experiences are interspersed as the synthesis of polymers, among others, that will allow pre-university students to acquire conceptual and procedural contents of Chemistry, and attitudinal towards the environment, as it allows to relate science with the impact of going to fashion, thus combining science-technology and society. The final objective is that the student argues on the basis of the acquired knowledge of chemistry, reflects and opts for a more responsible and sustainable consumption.
Published by GRIN Verlag, 2022
ISBN 10: 3346765288ISBN 13: 9783346765284
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 7/8, Bocconi University (Department of Management and Technology), course: M.Sc. International Management, language: English, abstract: The concept of the metaverse and non-fungible tokens has become ubiquitous, and fashion and luxury companies are faced with the need to define a thorough strategy to tackle its business impact. Despite some brands acting at the forefront of NFT adoption, the utility of the infant technology remains unclear. By conducting a 2x2 factorial design experiment, this research creates insights into guidelines for NFT strategies for fashion and luxury companies. First, the high importance of connecting NFT offers with experiences is confirmed. Second, a coherence of values between NFT technology and the luxury industry was illustrated. Finally, the experiment suggested a high difference in perceived utility of real-world asset NFTs and digital asset NFTs for mainstream brands, while the difference could not be proven in the case of luxury companies. In conclusion, the NFT strategy matrix was developed, which introduces four dimensions of brand loyals, brand collectors, fad enthusiasts and fad curious differentiated by their brand loyalty and desired NFT utility. This framework aims to provide a tool for fashion and luxury companies to cater their holistic NFT offering to different customer groups. In general, it is advisable to move from digital asset NFTs toward real-world asset NFTs in order to engage consumers with rare experiences in a virtual or physical setting and deploy the technology as an experiential marketing tool.
Published by Laurence King Verlag GmbH, 2020
ISBN 10: 1786275767ISBN 13: 9781786275769
Seller: moluna, Greven, Germany
Book
Condition: New. This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they dis.
Published by Bloomsbury Academic, 2019
ISBN 10: 1350057819ISBN 13: 9781350057814
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: VeryGood. Most items will be dispatched the same or the next working day.
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Published by Our Knowledge Publishing, 2024
ISBN 10: 6207175689ISBN 13: 9786207175680
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Fashion and clothing are portraits of society, absorbing and mirroring developments over time. But this is also an extremely important area of activity in Portugal. Consumer behavior towards fashion and clothing can be explained by several variables, some of which are analyzed in this thesis. In this context, this work, which aims to analyze the contexts, habits and motivations of Portuguese consumers of fashion and clothing products, has three specific objectives: - To analyze the contexts in which fashion and clothing products are consumed and, in this sense, to observe the types of clothing, the commercial spaces and the main brands sold in Portugal, specifically in shopping centers; - To carry out an analysis of the habits and main motivations of consumers from a panoramic and comprehensive perspective of the market; - Finally, and based on a previously constructed model - 'Consumer Style Inventory' by Sproles and Kendall (1986) - the aim is to determine the main consumption habits and main motivations that lead to purchasing decisions, as well as to identify consumer segments.
Published by Palgrave Macmillan, 2022
ISBN 10: 303071943XISBN 13: 9783030719432
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
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Published by Palgrave Macmillan, 2021
ISBN 10: 3030719405ISBN 13: 9783030719401
Seller: booksXpress, Bayonne, NJ, U.S.A.
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Hardcover. Condition: new.
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paperback. Condition: New. Paperback. Pub Date: 2017-03-01 Pages: $number Language: Chinese publisher: The fashion and tradition in the context of consumption society: the opportunity and challenge of domestic film and TV drama creation Shanghai Drama Academy film series A book for the Chinese University of the Yangtze River Delta film and television Drama Association May 27. 2016 to 28th held the fourth .
Published by Palgrave Macmillan, 2022
ISBN 10: 3030762572ISBN 13: 9783030762575
Seller: booksXpress, Bayonne, NJ, U.S.A.
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Soft Cover. Condition: new. This item is printed on demand.
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Published by Palgrave Macmillan, 2021
ISBN 10: 3030762548ISBN 13: 9783030762544
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
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Published by Paidos Iberica Ediciones S A, 2002
ISBN 10: 8449312582ISBN 13: 9788449312588
Seller: Iridium_Books, DH, SE, Spain
Book
PAPERBACK. Condition: Good. 8449312582.