Product Type
Condition
Binding
Collectible Attributes
Seller Location
Seller Rating
Published by Pearson Education (US), United States, 1999
ISBN 10: 0135412110ISBN 13: 9780135412114
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This bible of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.