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Published by McGraw Hill Higher Education, GB, 1975
ISBN 10: 0070840563ISBN 13: 9780070840560
Seller: Richard Sylvanus Williams (Est 1976), WINTERTON, United Kingdom
Book
Paperback. Condition: nrVG. Second Edition. In very good, clean, tight condition BUT covers a bit dog-eared.
Published by Maidenhead (GB): Mcgraw-Hill Higher Education, 1999, 526 pages, 26,4 x 20 cm, Broschur / Softcover. (9780256225297), 1999
ISBN 10: 025622529XISBN 13: 9780256225297
Seller: BuchKunst-Usedom / Kunsthalle, Seebad Ahlbeck, Germany
Book
Broschur / Softcover. Edited by J. Paul Peter, Jerry C. Olson & Klaus Grunert / About this Book: Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it`s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective. - / Sprache: Englisch (Sehr gut erhalten! / in very good condition) Sprache: Englisch Gewicht in Gramm: 1800.
Published by McGraw-Hill Higher Education|GB Gardners Books, 2019
ISBN 10: 0071179895ISBN 13: 9780071179898
Seller: moluna, Greven, Germany
Book
Condition: New. System dynamics is both a utilized approach to organizational problem solving at the professional level, and a field of study in business, engineering, and social and physical sciences. This book explains what system dynamics is, and how it can be successfu.