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Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954893177ISBN 13: 9783954893171
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Doha Development Agenda, may go down in history as the slowest development round of all times. Starting in 2001, negotiations have been going on for 13 years and collapsed on several occasions in the meantime. With regards to its goal to ensure developing countries, and especially the least-developed among them, a share in the growth of world trade, barely any progress was made. To the extent that one may question how legitimate it is to call the Doha Round a Development Round at all. Especially the notorious point of trade liberalization in agriculture has delayed the negotiations. While the WTO member states agreed on cutting tariffs and reducing agricultural subsidies, opinions differ sharply on exemptions for certain products from these broad ruled. In another critical point, services, negotiations have hardly progressed. The WTO negotiators have missed every deadline agreed upon and various observers suggested to drop the entire venture. The aim of this paper is to find the reasons for the slow progress in order to see if the obstacles may be overcome and the Doha Round might be completed successfully. 28 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954892960ISBN 13: 9783954892969
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germany
Book
Taschenbuch. Condition: Neu. Neuware -Firms are continuously looking for new opportunities to exploit and leverage their existing brands for achieving business growth. In the past, companies have leveraged their most important asset (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called Co- Branding in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for international operating companies with strong global brands. As the result of the high rate of product failures, the intense competition among companies and the high costs to enter new markets, the use of co-branded products has become increasingly important for brand managers because they provide a way to take advantage of existing brand name recognition and associations. Co-branding came up in the early 90 s and has recently reached an all-time high with annual growth rates estimated at 40 percentages.This study investigates fit in more detail and tries to find out which factors lead to a perceived fit between two brands by consumers. Given this research purpose the research question of this study can be formulated as follows: Which factors lead to a perceived fit between two partner brands by consumers The following sub-questions arise within the attempt to answer the research question: Are there any clear factors that lead to a fit between partner brands , Are some factors more important than others , If yes, which 96 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954892960ISBN 13: 9783954892969
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book
Taschenbuch. Condition: Neu. Neuware -Firms are continuously looking for new opportunities to exploit and leverage their existing brands for achieving business growth. In the past, companies have leveraged their most important asset (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called Co- Branding in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for international operating companies with strong global brands. As the result of the high rate of product failures, the intense competition among companies and the high costs to enter new markets, the use of co-branded products has become increasingly important for brand managers because they provide a way to take advantage of existing brand name recognition and associations. Co-branding came up in the early 90 s and has recently reached an all-time high with annual growth rates estimated at 40 percentages.This study investigates fit in more detail and tries to find out which factors lead to a perceived fit between two brands by consumers. Given this research purpose the research question of this study can be formulated as follows: Which factors lead to a perceived fit between two partner brands by consumers The following sub-questions arise within the attempt to answer the research question: Are there any clear factors that lead to a fit between partner brands , Are some factors more important than others , If yes, which 96 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954893126ISBN 13: 9783954893126
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this research, European footwear industry and its interaction to Turkish footwear industry will be analyzed in the context of Turkey-EU relations. Main target is to frame the impacts of relevant policies implemented to Turkey in its accession process to the European Union and assess the possible outcomes by seeking an answer to the question whether if the legal framework of this industry is being shaped from a top-down approach under the EU directives. 88 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954893150ISBN 13: 9783954893157
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research paper aimed to find out the extent to which faith plays a part in the political decision making of Christian MPs. The MPs who were used in this study were from Christians in Parliament All-Party Group. Interviews took place with seven MPs, in order to question them about the role of their Christian faith as they work within the political arena. These interviews took place in London and consisted of nine questions, dealing with three concise topics; the Christians in Parliament group, personal influences of faith and the future of religion and politics. Amongst a great deal of interesting data, there were a number of key themes that can be drawn from this research. Christian MPs have a unique pressure upon them which derives from their faith and having to balance this in their job as a politician. In response to this pressure, this paper has found that MPs are determined in their endeavours to keep the Christian faith embedded in British society. Also, this paper has highlighted the great extent to which faith impacts individual MPs decision making. Overall, this research has furthered understanding of the impact of faith on Christian MPs and the extent to which this affects their decision making processes. It has enabled us to recognise the constant conflict faced by Christian MPs. This research has also raised awareness of the challenges for Christian members, whilst highlighting the debate regarding the extent to which religion continues to play a part in politician s decision making. As well providing a compelling insight, this work is a platform for further research into this area of study. 84 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954892960ISBN 13: 9783954892969
Seller: Wegmann1855, Zwiesel, Germany
Book
Taschenbuch. Condition: Neu. Neuware -Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their ¿most important asset¿ (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called ¿Co-Branding¿ in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for companies operating internationally with strong global brands. This study is about the perception of ¿fit¿ between two partner brands in a co-branding venture. Previous studies have already identified that a perceived fit between partner brands leads to a positive evaluation of the co-branded offering by consumers. But why are some brands perceived as fitting together by consumers and others are not To answer this question, this study investigates which factors (e.g. similar price level, target group, product category) lead to a perceived fit between partner brands by consumers. 96 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954893207ISBN 13: 9783954893201
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many studies have underlined the high prevalence of child marriage in Ethiopia, particularly in the Amhara region, and their devastating effects on the mental and physical health of the girls involved. This qualitative research aims to investigate the effectiveness of multimedia messaging including radio and print messaging, face-to-face group discussions as well as interactions with a radio station in altering people s perception of child marriage. By analysing reflection statements in group diaries, the study identifies changes in the Knowledge, Attitude and Practices (KAPs) concerning child marriage of a multimedia audience in three districts of the North Gondar Zone in the Amhara region.The study contains a comprehensive literature review, comprising several findings regarding the magnitude of child marriage practices. Using the hybrid qualitative method of thematic analysis, it highlights important features and drawbacks of potential approaches to mobilising the community against child marriage. Moreover, a detailed description of multimedia intervention procedures is included, which can serve as a guideline for media practitioners and social development initiatives. 146 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954892960ISBN 13: 9783954892969
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Neuware - Firms are continuously looking for new opportunities to exploit and leverage their existing brands for achieving business growth. In the past, companies have leveraged their most important asset (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called Co- Branding in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for international operating companies with strong global brands. As the result of the high rate of product failures, the intense competition among companies and the high costs to enter new markets, the use of co-branded products has become increasingly important for brand managers because they provide a way to take advantage of existing brand name recognition and associations. Co-branding came up in the early 90 s and has recently reached an all-time high with annual growth rates estimated at 40 percentages.This study investigates fit in more detail and tries to find out which factors lead to a perceived fit between two brands by consumers. Given this research purpose the research question of this study can be formulated as follows: Which factors lead to a perceived fit between two partner brands by consumers The following sub-questions arise within the attempt to answer the research question: Are there any clear factors that lead to a fit between partner brands , Are some factors more important than others , If yes, which.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954892170ISBN 13: 9783954892174
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scenography has been acting as a transformative force to reform the traditionalexhibitionary complex. This has led to an unprecedented intersection wherescenography meets contemporary curating, which further informs a radical ideologicalshift in the frontier of the exhibition scene. This book aims to exploit a new land ofdiscussion to look into this intersection between scenographic practice andcontemporary curating, its mergence and the subsequent revolution it has caused. Byseeing museums and exhibition spaces as metaphorical stages, it fundamentallyreconfigures the infrastructure of curating practices, in terms of a shift in authorship,architectural embodiment of ideas, field of experience, layered narrative, dramaturgy andthe hybrid expressions of new media. Three case studies will demonstrate scenography swide-ranged methodologies in dealing with contemporary issues. Cases include: BMWMuseum (Reopened in 2008), Cultures of the World (Opened in 2010) and Leonardo sLast Supper: A Vision by Peter Greenaway (2008, 2010). The discussion cuts throughmajor discourses, both responding to the rise of the experience economy and theexpanding notion of curating, in parallel. 124 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954893061ISBN 13: 9783954893065
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the threats posed by al Qaeda in Afghanistan and examines the Western narrative of whether it is necessary to eliminate the militant threat in order to stabilize the country. It is argued that Al Qaeda's ideology has now become stronger than its ability to threaten international security; that its aim to become an agent of change within the Muslim world has come to outweigh the threat attributed to it as a conventional, kinetic, and terrorist entity. The current instability within Afghanistan is not due to al Qaeda's physical presence there but rather an amalgamation of factors. It will be argued that the U.S.-led invasion in 2001 has contributed to Al Qaeda's weakening there but it has not contributed to stabilize Afghanistan itself. The instability in Afghanistan will require a strong, long-term commitment by the international community, while the fight against Al Qaeda will require more focus on combating its ideology, and less on military action. 204 pp. Englisch.
Published by Anchor Academic Publishing Sep 2014, 2014
ISBN 10: 3954892693ISBN 13: 9783954892693
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study examines actual entry and exit dynamics in the German airline market in light of the European liberalization process. For this purpose, flight schedules data was used to derive entry and exit statistics for a set of chosen inner-German routes over a period of thirteen years. Data was analysed in cross-sectional and longitudinal manner while identifying different entry waves and examining incumbent behaviour with respect to entry deterrence strategies. Furthermore, the market s concentration and structure was tracked to allow a conclusion with respect to the market s contestability after liberalization. The results suggest the existence of remaining structural barriers to entry and depict a rather unsatisfactory overall state of the post liberalized market. 128 pp. Englisch.