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Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: Good. Most items will be dispatched the same or the next working day. Previously water damaged.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: VeryGood. Most items will be dispatched the same or the next working day.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by Wilfrid Laurier University Press 12/1/2007, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Book
Paperback or Softback. Condition: New. Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet 0.6. Book.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Wilfrid Laurier Univ Pr, 2008
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 155 pages. 8.75x6.00x0.75 inches. In Stock.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Book
Condition: New. New. In shrink wrap. Looks like an interesting title! 0.55.
Published by Wilfrid Laurier University Press, 2008
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: Buchpark, Trebbin, Germany
Book
Condition: Sehr gut. 155 Seiten Gepflegter, sauberer Zustand. 5238366/2 Altersfreigabe FSK ab 0 Jahre Taschenbuch, Größe: 15.2 x 1.2 x 22.9 cm.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. 2007. Paperback. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Num Pages: 174 pages, tables & charts. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 11. Weight in Grams: 272. . . . . . Books ship from the US and Ireland.
Published by Wilfrid Laurier University Press, Waterloo, Ontario, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: CitiRetail, Stevenage, United Kingdom
Book
Paperback. Condition: new. Paperback. Co-published with the Institute of Communication Agencies. Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question ""Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?"" In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Published by WILFRID LAURIER UNIV PR, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: moluna, Greven, Germany
Book
Condition: New. Über den AutorrnrnDavid Rutherford is a consultant, specializing in marketing, advertising, and business writing. He is also the long-standing editor for the CASSIES, the annual awards show for advertising that proves business-bui.
Published by Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book
Condition: New. 2007. Paperback. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Num Pages: 174 pages, tables & charts. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 11. Weight in Grams: 272. . . . . .